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LaSalle is Cadillac's companion brand created by General Motors in 1927 to fill the price gap between Buick and Cadillac products.
If the name Cadillac is associated with the founder of Detroit Frenchman Antoine de la Mothe Cadillac, then LaSalle was named after another French explorer of North America, Rene-Robert Cavelier de la Salle.
The first LaSalle in 1927 can rightly be considered the ancestor of American automotive design.
It was smaller and cheaper than the Cadillac, but had a more attractive appearance, designed by the famous Harley Earl.
By 1933, the LaSalle models were almost indistinguishable from the Cadillac V8, and then regained their own identity with the introduction of the 50 series.
Demand for luxury cars fell during the Great Depression, but LaSalle cars kept up sales and kept Cadillac alive.
In the early 40s. the LaSalle brand lost its former relevance and, by decision of GM management, was eliminated.
General Motors Corporation thought several times about the revival of LaSalle, but never realized this idea.
In 1955, Harley Earl created two concept cars called LaSalle II with traditional badges and grille.
Both cars - a 4-door hardtop and a roadster - were presented at the Motorama show, but did not find support from buyers.
Subsequently, the name LaSalle was considered as one of the possible names for models such as the 1963 Buick Riviera and the 1975 Cadillac Seville.